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IRIS DPC - IRIS Data Processing Commission
The legitimate interest basis may seem to be quite attractive because it means that it is lawful for you to process your users personal data for your own interest. The problem with this is that the same part of Article 6 also provides says that it's allowed except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject. So then you have this difficult legal exercise of balancing whether my interest as a business to do direct marketing over overrides or is overridden by their privacy restricted. And I guess TikTok is in a similar situation. Italian authorities issued a formal warning to TikTok and it does seem like TikTok shelved that idea. We probably won't see these