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Encore: The Making of Madonna | Who’s That Girl? | 162

Even the Rich

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Madonna's Master Plan: Stand Out Next to Fire Eaters

In the early 80s, MTV's Just Starting Up is desperate for singers with screen presence. Madonna tells Sire Records that she wants to make videos, expensive videos like Michael Jackson made. With a genuine hit under her belt, Madonna finally gets the opportunity she's been waiting for. The next step could either take her across the finish line or send her tumbling back down again.

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