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Dialogue. The Invisible Competitor, PC Market, McDonald's Salads, and Reframing Disruption

The Synopsis

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Navigating Competition: Learning from Industry Trends

This chapter delves into the competitive landscape of the fast food industry, illustrating how chains like Chick-fil-A and Popeyes influence each other through product innovation, particularly with fried chicken sandwiches. It also examines the challenges of aligning new menu items, such as healthier options, with brand identity and consumer expectations.

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