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Privacy Engineering, with Cate Huston (DuckDuckGo) - S03E04
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The Trade Off Between Privacy and Search Quality?
We don't alter results based on somebody's previous search history. There would be no way for us to do that, because we don't track our users. This house people get out of the filtyr bubbles, or like, avoid that rabbit hole in the first place. People are nomaly working for their ownegendion. Its nomally just marketing mytricks wad. And they're doing what they think will help them meet those metrics. So dug da go is profitable without this level of data,. Without tracking people's behavior so as clearly possible, contextual advertising does work really well.
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