Using Shorts to Test Longform Ideas

Learn more about Justin at https://www.youtube.com/@CleoAbram

Learn more about the podcast at ⁠https://jackvaughan.com

Today I’m speaking with Justin Poore — an animator and the producer of Huge if True — a show by Cleo Abram that’s had a ton of attention and engagement over the last few years, recently reaching 6 million subscribers on YouTube.

Cleo is one of the fastest growing YouTube channels about tech and science, and Justin’s work plays a huge part in it.

We spoke about:

- The origins of Justin and Cleo’s collaboration

- The team they have

- Their processes for pitching, script writing, on-set production, and more

- What they’ve learned about engagement on social media — and they really know!

- Their strategy around shorts and repurposing content

- And of course, a deep dive into Justin’s skillset as an animator and producer

Summary (AI generated)

In this conversation, Justin Poore, animator and producer of the YouTube show Huge If True, discusses the rapid growth of the channel, the creative processes behind their engaging content, and the importance of audience connection. He shares insights into their collaborative work, the evolution of their team, and the strategies that have contributed to their success. Justin also delves into the technical aspects of animation, the impact of short-form content, and the exciting experiences from field shoots. Looking ahead, he expresses enthusiasm for the future of Huge If True and the potential for further growth.

Chapters (AI generated)

00:00 Introduction to Justin Poore and Huge If True

00:51 Scripting and Storytelling Techniques

11:25 Story Selection and Idea Generation

13:53 Team Structure and Roles

17:00 Engagement Strategies and Early Success

19:59 Shorts and Content Repurposing

22:25 Field Shoots and On-Site Experiences

25:06 Approaching Big Organizations for Collaborations

27:31 Design and Animation Style

35:27 The Animation Process: From Sketch to Screen

38:24 Design Principles in Animation

39:33 Exploring 3D Animation Techniques

41:15 Rendering Challenges and Solutions

43:46 The Production Workflow: Animation and Review

45:04 Utilizing Assets: Stock vs. Custom Models

46:55 The Art of 3D Modeling and Rigging

48:05 Tools of the Trade: Software and Techniques

52:06 Engagement Strategies for Content Creation

56:22 Looking Ahead: The Future of Huge of True