3min chapter

The 2% with Eric Partaker cover image

REEBOK from SMALL SHOE COMPANY to MULTI-BILLION POUND business | Joe Foster | The 2%

The 2% with Eric Partaker

CHAPTER

Running Shoes - What's Going on Here?

"We were doing great. We're running, you know, how great says one," he said. "And then what happens? We got Jane Fonda in those days and she bought the shoes to work doing her workout videos." The company went from selling 200 purses a week to more than 1 million per year by 2010.

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