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Building a 12 Month Growth Plan as CMO of a Fast-Growing Company with Paul Cowan of Freshbooks #EP174
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
How to Test Brand Advertising in Los Angeles?
Am, what we really kind of looked at was lift and and what we could do from a both driving awareness lift am. We're expanding into a direct sales funnel, and nd doing traditional b to b plays as well. So so really what we want to happen is like going to market, change seme brand perception, drive up awareness the company, but also deliver on the result.
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