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10min chapter
#801 - George Mack - 13 Life-Changing Ideas You’ve Never Heard Of
Modern Wisdom
Creating Content for Like-Minded Audiences
The chapter explores the concept of subprime audiences and the importance of creating content that resonates with personal interests rather than chasing popularity based on superficial metrics. It emphasizes the value of attracting audiences who genuinely connect with the content creator and the benefits of focusing on depth metrics rather than surface-level engagement. The speakers advocate for setting clear boundaries and brand principles to guide decision-making processes and strike a balance between creativity and structure in content creation.
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