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Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | Marketing | E318

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

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Mastering Metrics in Direct Response Marketing

This chapter offers a detailed exploration of essential metrics critical for effective direct response marketing, such as cost per click and conversion rates. It also highlights the significance of understanding customer lifetime value and recurring purchases to enhance marketing strategies.

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