The Evolution of the Camera Industry

"I remember watching Jarhead and going on, never going to work with these guys. You know, the technologies were very infantile and pedestrian," says Aries. "It does surprise me now how quickly they iterate, but then it was such a financial endeavor for a camera company to put out a new camera." In this day and age, that's what Roger and I do when we pick the look: We tell you what you want to see it as and we make that happen", he adds. 'Our goal in modern terms is to make sure it's one to one,' continues Aries.