Why 37signals Returned to Making New Products

Time has a way of reshaping what we believe, and sometimes, what we’ve published. In this week’s episode, CEO and co-founder Jason Fried chats with Kimberly Rhodes to explore one particular chapter of REWORK that no longer rings true. Jason reflects on their current stance on having multiple products vs. just one, what company's should consider before they expand, and why knowing your limits still matters.

Key Takeaways

• 00:10 – The change in perspective on multiple products
• 03:15 – The team needed for the company’s expansion
• 05:28 – Recognizing when you’ve taken on too much
• 09:16 – The real value of writing ideas down
• 12:35 – Advice on launching new products while maintaining previous ones

Links and Resources

• Record a video question for the podcast
• Books by 37signals
• Sign up for a 30-day free trial at Basecamp.com
• HEY World | HEY
• The REWORK podcast
• The Rework Podcast on YouTube
• The 37signals Dev Blog
• 37signals on YouTube
• @37signals on X