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S3 Episode 1: Setting the Record Straight on Positioning and Messaging with April Dunford, Emma Stratton, and Peep Laja
The Marchitect
The Importance of Positioning and Messaging
Cognizant.com is a sales tool that has 98% accuracy, mobile phone verified and all the methodology to go through it. Another example of a company in a very saturated space is an agency, marketing agency. They have multiple things going for them including their personality. So we have now defined positioning and messaging. Let's get to the meat of it, the nitty gritty.
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