3min chapter

The Marketing Millennials cover image

94 - Jay Baer: Why Speed is The Greatest Challenge Facing Companies and How Marketers Can Help

The Marketing Millennials

CHAPTER

Is Your Marketing Department Responsible for Customer Experience?

Two thirds of customers say that speed is as important as price. Half of all customers will pay substantially more if they can get whatever they need faster. Between 80 and 85% of companies globally, the marketing department is ultimately responsible for customer experience.

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