How to Hire and Employ People

The minute you start hiring and employing people, you're introducing culture into your company. What you pay them and how much you can afford is absolutely embedded and baked into it. So, my view is, pay as much as you can, a sort of minimal, acceptable offer for people. Don't pay them the most you can. As soon as you realize that they're going to offer you value,. Keep paying them internally to keep incentivizing and supporting the people internally who work for you. But you've got to do it within your bootstrapped boundaries.