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127 - Quantity Leads to Quality — with Herbert Lui

The Futur with Chris Do

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The Art of Storytelling in Content Creation

This chapter explores the significance of an editorial studio's role in prioritizing quality storytelling over traditional content marketing methods. The guests share their collaborative approach in assisting clients like Shopify and Wattpad, emphasizing the coaching and co-writing process. Additionally, they discuss the implications of language in defining creative endeavors and the emotional impact of transitioning from digital to physical publications.

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