The Importance of Data Accuracy in Demand Gen

A lot of this predicates on too is that the information accuracy and so for example if you unleash the AI on your own database to try to get signals and pull in past experiences to help you with the messaging. I mean this is back from the days of inside sales.com and you know when we were trying to do this like 10 years ago. It's true yeah it is an interesting like business model and you go on for the first few days and you're just like completely blown away by what it can do but then they say sorry our servers are overloaded unless you pay 20 bucks a month or whatever. You make sure the character limits that it feeds out or before it was like whatever