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Episode 137: The big debate around Transaction IDs with Chris Kane and Mike O’Sullivan

Marketecture: Get Smart. Fast.

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Intro

This chapter introduces Incremental, a company transforming real-time marketing effectiveness measurement, and promotes the upcoming Marketecture Live event. The hosts then set the stage for a discussion on pivotal events related to a former guest now at The Trade Desk, highlighting the critical role of data in auctions.

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