Do You Have Strong Marketing Opinions?

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I'm a very gray person, right? I don't fall into a lot of extremes. As long as it follows the baselines and principles of what I know and believe both about psychology, philosophy, SEO, and general because there are some technical rules that are important. A lot of marketing opinions are like really specific to industry, to what that person does, like to what their background is. So for me, it is like a little gray area. It's like, yeah, it does. But also like a lot of things do depend. Like building trust really matters, telling great stories really matters.

Tracey Wallace was a journalist from childhood and hasn’t stopped writing since. There’s not much she doesn’t know about content marketing. Check out this all-signal episode from the archives.

As a child Tracey wrote magazines for her neighbors, revealing the activities of the local cats. She also took her red pen to Vogue and Teen Vogue, casting her editorial eye over them both. Now she’s Content Director at Klaviyo and a Workweek creator.

Daniel and Tracey talk about her transition from journalism into content, via tech and retail, the importance of design in content, and how Google Sheets is winning the content repository game.

You’ll also hear Tracey’s spicy take on why content marketing is chaos.

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.

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Follow Tracey:

LinkedIn: linkedin.com/in/traceyrwallace

Twitter: twitter.com/TraceWall

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Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Timestamps:

00:00 Intro

00:57 Vogue Ambition

03:36 All The Latest Cat News

07:53 The Goal Is 100%

10:47 The Importance of Building In Time