Delve into the intricate history of Formula One, from rule-breaking to ownership structures, and Ferrari's powerful marketing strategies. Learn about Ferrari's historical dominance in F1, struggles against competitors like Mercedes and Red Bull, and the potential impact of upcoming rule changes on teams like Red Bull and Ferrari.
The Netflix show “Drive to Survive” completely changed the sport of motor racing. But Formula One’s story begins long before the streamer stepped in.
Joshua Robinson and Jonathan Clegg are sports reporters at the Wall Street Journal and co-authors of the new book, “The Formula: How Rogues, Geniuses, and Speed Freaks Reengineered F1 into the World’s Fastest Growing Sport.” Ricky Mulvey caught up with them both to discuss:
- How a used car dealer became a global entertainment magnate.
- Why the underdog never seems to win in racing.
- The inseparability of Ferrari and F1.
Host: Ricky Mulvey
Guests: Jonathan Clegg, Joshua Robinson
Producer: Mary Long
Engineers: Rick Engdahl
Companies discussed: LSXMA, FWON.A, FWON.B, FWON.K, RACE, MBGY.Y, NFLX, AAPL
Learn more about your ad choices. Visit megaphone.fm/adchoices