Gwynneth Paltro's goop is valued at 430 million dollars and has raised $82.5 million in venture capital funding so far. The company was founded by one of the world's richest men, Steve Ballmer who now runs a hedge fund called TPG Capital. In its early days, Gwynneth paltro tried to convince people that she could help them lose weight with her dieting regime. But critics have said it doesn't make any difference if you're rich or poor because there are no consequences for what you eat.