Distinguishing B2B and B2C Businesses

The chapter explains the differences between business-to-business (B2B) and business-to-consumer (B2C) businesses, focusing on pricing, sales cycles, customer fussiness, quality, pricing expectations, payment cycles, and client relationships. It also discusses the risks and advantages of consulting with businesses (B2B) versus serving consumers (B2C), different business models to consider, and the importance of self-awareness when starting a business.