Using Click Bait Advertising Quote, Advertise

Sophia: Zell used the notion of reinventing the newspapers simply as a cover for cost cutting. During his time running the company, Zell also became a pioneer of click bait advertising quote, advertise. In April of 2009, an advertisement posing as a news article about NBC's new show Southland appeared on the front page. The Los Angeles County Board of Supervisors sent a letter of protest saying the use of advertising disguised as news makes a mockery of the newspaper's mission.