#744: Shifting Your Ideal Client
The Advanced Selling Podcast
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The Fear of Choosing a Different Ideal Client
I'm seeing a little bit of that. People are afraid to step back and go, are we with the right customers? This is the right group. I think people feel like they're giving up on something. You're just switching gear. One of the biggest challenges is the fear that comes along with deciding to pivot even slightly. Because you're not going from one business to a brand new business. But you're picking out a different ideal client or department to call on. Yes. That's so.
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