The Bud Light Explosion

The conservative political strategy right now is to just be deeply unpleasant in public spaces. This feels like a similar sort of thing. They are making themselves so obnoxious in public that companies are put into a weird position, right? Where it's like, well, I don't want to give in to these people necessarily, but dealing with them is so bad. Maybe we should. So why don't you walk us through the Bud Light explosion? I feel like this was kind of the beginning of it this year and then I'll talk about Target. Yeah.