TikTok
Acquired
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The Rise and Fall of Musical.ly
This chapter explores the innovative growth of Musical.ly, detailing its lip syncing feature and social media integration that attracted users before its acquisition. It also examines the failed acquisition discussions with Facebook and the contrasting business strategies between Western and Chinese markets. Finally, the chapter highlights how Musical.ly aimed to leverage its Chinese roots to adapt and thrive in the competitive app landscape, particularly focusing on monetization strategies.
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