4min chapter

The Energy Gang cover image

Everyone is worrying about rising demand for electricity. Do Microsoft and Google have an answer?

The Energy Gang

CHAPTER

Aggregating Demand in the Energy Sector

Exploring the concept of aggregating demand to create markets for new technologies, drawing parallels with initiatives like clean heat for all and Kickstarter campaigns. The chapter highlights how big companies like Microsoft and Google are collaborating to signal demands for innovative solutions, leading to opportunities for various technologies at different scales.

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