Santa Claus: Craftsman of Consumerism

This chapter examines the dual image of Santa Claus during the Industrial Revolution, portraying him as both a craftsman and a symbol of mass production. It critiques the tension between the romanticized notion of handmade goods and the realities of consumer culture, particularly the commercialization of Christmas. Through discussions of gift-giving, societal expectations, and the evolution of holiday traditions, the chapter highlights the complexities of capitalism and personal experience in shaping festive celebrations.