Using a Philanthropic Platform to Increase Giving

The virtuous cycle that we would invision is a function of donor engagement. You seeng when consumers have access to a philanthropic platform, that there is a change in behavior. There are many different parallels in the private sector where this type of technology already is facilitating that. If i am passionate about scubdiving, and i want to explore ferent locations, different resorts, different outfitters, that would create that type of experience. Why could not i not use the same technology in the context of the not for profit sector? So that is how we think about that.