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5 x Tactics for the Volatile PC/Console Gaming Market with Newzoo's Devan Brennan

Deconstructor of Fun

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Evolving Dynamics of the Gaming Market

This chapter examines the shifts in the gaming market, highlighting the success of blockbuster game launches and the viability of traditional pay-to-play models. It explores the tension between game length, production costs, and consumer expectations, noting a trend of shorter game completions despite longer playtimes. The discussion also addresses pricing strategies and the balance developers must strike between gameplay duration and quality to remain competitive in the industry.

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