Welcome to another episode of Unicorn Builders. In today's episode, we're speaking with Doug Winter, CEO & Co-Founder of Seismic, a sales enablement platform that has raised $450 Million in funding.

Here are the most interesting points from our conversation:

Early Vision of Sales Enablement: Doug describes how Seismic identified the gap in content management for sales and marketing, focusing on building a cloud-based solution when the market was still hesitant about the cloud.
Riding Salesforce’s Wave: Seismic leveraged the trust and groundwork laid by Salesforce to gain customer confidence in cloud-based solutions, especially in the early days when skepticism was high.
Category Creation Challenges: Doug highlights the lengthy and patient process of defining and popularizing the sales enablement category, a journey that took over five years to gain widespread industry recognition.
Large Enterprise Focus: From the outset, Seismic targeted large enterprises instead of smaller startups, a strategic decision that shaped their growth trajectory and helped secure substantial deals, including their first million-dollar customer.
Customer-Centric Growth: The company's growth strategy is rooted in a deep focus on customer satisfaction, leading to increased cross-selling opportunities and long-term partnerships with enterprise clients.
Strategic Marketing Evolution: Although the founding team was more sales-focused, Seismic invested in brand building and targeted events to establish a strong presence, eventually leading to significant milestones like the Forrester Wave recognition.

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Friday, August 18, 2023

The 7

Aftermath of an Incident at a Pub and Podcast Promotion

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