What's the Balenciaga Thing Everyone's Talking About?

Twitter blocked links to a news article which like I think is pretty weird. QAnon guys all riled up and so like it gets a really weird moment for me especially as someone who has spent most of his life on the internet. The whole world cares about boring stuff but they want to care about fanciful stuff that isn't real or even fake. It's not the actual stuff that matters as well as we're talking about actual stuff that matter um could anyone just could someone explain this Balenciaga thing everyone is talking about?