The Evolution and Importance of Junk Mail

Exploring the Postal Service's reliance on junk mail, this chapter traces the history of direct mail marketing and its crucial role in sustaining the USPS. From the shift towards self-sustainability in the 1980s to the rise of junk mail volume over the decades, the chapter sheds light on how the postal service has leveraged direct mail to boost revenue and maintain universal delivery. Additionally, it delves into the concept of 'the taco' in direct mail advertising, highlighting its role in reaching specific demographics while also emphasizing the need for more personalized marketing strategies.