How Does It Help State Brands?

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It's got a help from a number of prorspectives. One, recruiting kids, saying, wild it looks like a place i'd want to go and play. And two, selling tickets, getting people to come to the games. I mean, its from a recruiting perspective. That leads to then, o further victories, which then also con takes care of tht the selling tickets part as well. It's all going together.

Episode 056: Blake Anderson – Trick Plays, Playing Fast, And Having Fun: America’s Most Entrepreneurial Football Coach

Blake Anderson is an incredibly interesting learning leader. I’m very fortunate to now call him a friend. He truly understands the value of creativity mixed with hard work and empowering of his players. We are extremely fortunate to have Coach Anderson share his knowledge with US, the loyal listeners of The Learning Leader Show.

From John Brubaker on entrepreneur.com: Blake Anderson is one of the few in his profession who is keenly aware that the game has changed. College sports, like business, has entered an era where getting great results isn’t who you know or what you know. It’s about who knows you. To get “known” you’ve got to be different or you’ll be invisible.

At a program such as Arkansas State, located in a small town and without the benefit of being the state’s flagship university or being a member of a major conference, great results are contingent on the ability to market better, faster and with less resources. How do you beat the big dogs at their own game with a smaller brand, in a smaller market and/or with a smaller budget? By changing the game.

Call it disruptive or guerilla marketing, but creativity has been at the foundation of the team's strategy. Anderson asks his staff the same question each day: What is no one else doing right now that we can pull off?

Episode 056: Blake Anderson – Trick Plays, Playing Fast, Having Fun: America’s Most Entrepreneurial Football Coach

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The Learning Leader Show

“You don’t ever want to be afraid of failure.” – Blake Anderson

Some Questions I Ask:

What one common characteristic do all successful leaders share?
What is your process for creating trick plays?
How have you built such a great culture?
How do you handle failure? When trick plays don’t work…?
How do you specifically coach millennials?
What is the “10th man” theory?
Why would (or wouldn’t) an athlete make a great entrepreneur?
Why doesn’t the tough lover style work today?
Do you prefer players who blindly follow what you say or do you like players who question everything?

In This Episode, You Will Learn:

The importance of the environment created with his players
The need to “be known”
How he responded to the “fainting goat” play going viral
The importance of empowering each member of the team to lead
Entrepreneurs and athletes
How watching movies can help develop leadership ideas and create a better culture
How using Ebay auctions can be a great marketing tool
The importance of listening deeply

“Be a listener… Don’t have an ego. Seek good counsel.” – Blake Anderson

Continue Learning:

· Go To: AStateRedWolves.com

· Read about Blake in Entrepreneur Magazine: Entrepreneur

· Follow Blake on Twitter: @CHbanderson