Substack’s CEO on ads, bundling and what’s next
The Rebooting Show
00:00
The Importance of Alignment in Advertising
The thing you're selling in those ads is not fungible. The people paying you money when you are this particular expert and voice, those things are signals. And that's very different than running a display. I don't think so because it's a very specialized audience. To me, the advertising, and I don't even know if it's advertising that they workBecause it's somewhere between endorsement and some ways,. Although I can't endorse the product, but I can't endorsing the fact that they're trying to solve a problem for publishers who need to have a sustainable publishing business.
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