How to Build a Hybrid Business

The company is a luxury hospitality and operations business with this curated marketplace over the top. The only way you can maintain a high level of service quality on the guest facing side, there were not third party service providers in the markets where we operated that could deliver that service. And so very first thinking about it, it's like this is an unbelievably complex business to engineer and build. It's multifunctional, you have to be good at a lot of different things to do this. I knew I couldn't do that on my own. So one fine stay was from the very beginning at inception and conceptualization phase, a massively hybrid business.