MASTERCLASS on Business Building in India in 2024, Angel Investing, Good Hiring Practices & More!
The BarberShop with Shantanu
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Navigating Gross Margins in Brand Building
This chapter examines the importance of addressing consumer-relevant problems in brand development, focusing on how gross margins impact business viability in both low and high-frequency purchase categories. It also contrasts operational strategies and customer behaviors in the Indian market with those in international contexts, emphasizing the need for strategic decision-making based on market nuances.
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