Is It a Good Idea to Invest in AI?

I don't care how much you think you can master technology. At the end of the day, it's not going to happen. Stories is one of the oldest currency in humanity. So even if the AI sounds like Hemingway or Madonna or whatever we want it to do, it doesn't matter because we will still seek out human stories. You have to pursue excellence in what you're making and excellence is defined by the needs, whims, feelings, emotions, etc. of your audience. And when someone discovers excellence, they share it and they talk about it.