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Tom Goodwin: modern work, brand advertising, optimism for the future | Madvertising #9

AdQuick Madvertising Podcast

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The Importance of Paying Attention to Users

I remember in 2009, 2010, a lot of companies were very hype to do Adver Games. I would be yelling at my client contact after being like, they would give it to me to promote because the digital shop would just create the experience but then it was up to me to actually promote it. It's not like senior management was doing anything. They were just rubber stamping what another agency was telling them to do and it's the CMO's pet agency. A lot of the fundamental nature of the world today is miraculously stupid despite the fact that we have remarkable things. If you've got an amazing mobile e-commerce site if you sell jeans and reorder the same pair

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