Sara Noel on how to improve your website conversions with better copy
Imperfect Action
00:00
How Do I Write About My Ideal Client?
If you're a web sit copywriter, i would like to write websit copy. I also write blogs, also write emales. But web si copy is the number one thing i want to do. And if you're honest with yourself, and if you let yourself truly think about those business goals without the possibility of failing, you probably also have that one ideal client. For example, i just worked with a dating and image consultant for men in mid life, so 50 year old men, but she also works with gay men. She was marketing to straightmen, but those gay men are still going to reach out to her because the message still resonates no matter who you are.
Transcript
Play full episode
