Building a highly-technical enterprise product? Essential advice for product leaders — Nate Stewart of Cockroach Labs
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The Role of Competition in Product Strategy
The idea that competition doesn't matter, focus on your customer and everything works out is actually quite damaging advice. When it comes to landing an enterprise sale, or looking at a real evaluation process, competitors are involved. It's useful to understand where your competitors are strongd and where you're strong, and how to talk about those differentiators in a way that favors you. And so this is helpful as we think about the investments that we make and where we can invest in our differentiators.
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