The idea that competition doesn't matter, focus on your customer and everything works out is actually quite damaging advice. When it comes to landing an enterprise sale, or looking at a real evaluation process, competitors are involved. It's useful to understand where your competitors are strongd and where you're strong, and how to talk about those differentiators in a way that favors you. And so this is helpful as we think about the investments that we make and where we can invest in our differentiators.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode