Sally Kohn: This is one of my favorite topics talking about psychology and consumer behavior. My undergrad is actually in business administration with a focus in marketing. I spent the better part of 10 years calling universities and asking them about a program like this. She says they all said it doesn't exist. That's not a thing. We don't have that. And then saying, you know, you can actually, you can build a program yourself if you want to.Kohn: The Brainy Business was the first of its kind really in the world. People were finding it and have been excited and wanting more.