Spotify: A Product Story cover image

03: This party is going to end

Spotify: A Product Story

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The Story of the Mobile Friter

After a few years, just as we were getting comfortable again, a new macro wind had started to blow. It was time to roll up the sleeves and rethink everything again. The new macrowin was machine learning and ai. World was moving from curation, like facebook, pinterest and sportify, where you did all the work by following people and building collections. But what was a great free product for a play listing world wasn't enough for a machine learning world. Sten's initial tests had proved that licensing entire catalogue on dhe mand ultimately resulted in the highest conversion rates to premium. We knew that rights holders would never license this because they were afraid that it would cannibal

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