
03: This party is going to end
Spotify: A Product Story
The Story of the Mobile Friter
After a few years, just as we were getting comfortable again, a new macro wind had started to blow. It was time to roll up the sleeves and rethink everything again. The new macrowin was machine learning and ai. World was moving from curation, like facebook, pinterest and sportify, where you did all the work by following people and building collections. But what was a great free product for a play listing world wasn't enough for a machine learning world. Sten's initial tests had proved that licensing entire catalogue on dhe mand ultimately resulted in the highest conversion rates to premium. We knew that rights holders would never license this because they were afraid that it would cannibal
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.