Tips for Building a Compelling Product Vision by Amazon Sr PM
The Product Podcast
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The Cyclonic Vacuum Cleaner
James Dyson went through over 5000 prototypes to get the Cyclonic vacuum cleaner right. It's less about ideating, it's less about knowing what your customer wants. If you have a vision and you know customers want this, but you're having trouble getting there, think of James Dyson.
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