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The Dangers of Diversifying Marketing and Finance
The danger, Tara, is that all these issues that worry our clients grow for a margin pull you away from purpose issues and the D E and I initiatives. ESG for HP is really the last mile to the last inch of profitability and shareholder return. And we do think again, as a responsible tech brand, we have every opportunity in those difficult places to bring tech solutions that could possibly solve conflict, separation, anxiety, etc.