3min chapter

The Digiday Podcast cover image

From Cannes: Sir Martin Sorrell and HP's Tara Agen on the power and influence of AI

The Digiday Podcast

CHAPTER

The Dangers of Diversifying Marketing and Finance

The danger, Tara, is that all these issues that worry our clients grow for a margin pull you away from purpose issues and the D E and I initiatives. ESG for HP is really the last mile to the last inch of profitability and shareholder return. And we do think again, as a responsible tech brand, we have every opportunity in those difficult places to bring tech solutions that could possibly solve conflict, separation, anxiety, etc.

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