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EP 64: Jay Simons (GP, BOND Capital) On How Product-Led Growth Turned Atlassian into a $40B Company

The Logan Bartlett Show

CHAPTER

The Irony of a Circle

Plumtree went public in 2002, palm tree did sputtered along for a couple of years. In about 2003 or 2004, Plumtree plucked the smartest people inside of the business product and engineering teams to form this team that would save the company. They gave me a demo of a product that they were using just a riff on stuff together. And it was just thick irony, right? Cause we were effectively a collaboration software company using someone else's collaboration software to come up with better ideas for collaboration software. It was like the irony of a circle.

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