Is It Too Late to Build a Personal Brand? with Chris Ducker
Authors Who Lead - Learn to write a book from bestselling authors and leaders
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The Biggest Mistakes People Make When Building a Personal Brand
I think a lot of authors think that a book is about the sales and to some extent, that's true. But if you're building it around your personal brand, who you are, what your services, coaching, community, whatever it is - then people want to know more. What do you think the biggest mistakes people make when they're trying to build this sort of personal brand of themselves? By doing too much all at once. It's the old chestnut of that entrepreneurial shiny object syndrome. The fact of the matter is multitasking is a myth. I'm a big believer of that. If you focus on one thing at a time to completion before moving on to the next project
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