In this second episode of the Jeremy on Marketing Podcast, Jeremy Dupont explores the importance of branding and how creating a compelling story was instrumental in building Ripple Physical Therapy and launching Patch. He dives deep into the lessons he learned about marketing and branding, sharing actionable insights for clinic owners looking to attract the right patients and scale their businesses effectively. Whether you're just starting or growing a clinic, this episode provides a roadmap to building a brand that resonates.
- Introduction and recap of Episode 1
- The Ripple Physical Therapy brand story and its impact
- Challenges with outsourced marketing for cash-based PT clinics
- Transitioning to learning marketing and scaling Ripple
- Founding Patch and creating a strong brand identity
- Why branding matters for clinics looking to grow and scale
- Letter from the founder: The mission and vision behind Patch
- Final thoughts and encouragement for clinic owners
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