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E121: Building a $100M Brand. AGAIN.

OPERATORS

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Navigating the Million Dollar Milestone

This chapter explores the various stages of business scaling, particularly emphasizing the critical transition at the first million dollars in revenue. It discusses the importance of hiring finance professionals and the complexities of marketing roles as companies approach significant revenue thresholds. Through playful analogies, the dialogue illustrates the emotional and practical challenges founders face during growth, highlighting the maturation parallels between personal and business development.

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