What's Your Eye Conference?

Alistair was wandering around in the area surrounding the hotel where your eye conference was being held. He spotted a man and this was a man walking his dog. And the, the dog was having a really good sniff of everything around it. So Alistair put some labels on this and there's a big arrow sign that says, don't be this pointing to the man. Be the dog pointing to the dog. I think you're actually allowing us to understand ourselves better and the world we're in better ourselves as humans.