Introduction

Is it just me, or does the 2024 booking season feel a little different than other years? 

I’ve been in this industry for 17 years now. I’ve seen the Wedding Boom, the pandemic, the Golden Age,  and the Great Recession. But this year feels…flat.

I’m not saying it’s a bad start to the year. Oh no! In fact, many of our clients are having record bookings these past few months.

But many others aren’t doing well. It’s stressful, even scary.

On today’s episode, I try to explain what’s going on, why it’s happening, and how you can move from scared to psyched about the upcoming year.

What’s in store for 2024? 

The short answer is: Whatever you make it.